Make an intro that earns its time

Introduce the question before adding decoration.

Prepare

Decide what the opening must establish: the subject, a question, or a useful contrast. Write that opening in plain language. An intro that repeats the title for several seconds delays the first useful information.

Work through the decision

Choose a style that matches the opening material. A case-file treatment can organize evidence; a large title can introduce a simple idea. Use only the text and media the intro actually needs.

Review the result

Watch the opening without sound, then with narration. The silent view should identify the subject; the spoken view should add meaning rather than competing with a paragraph of on-screen text.

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