Make the opening specific
Begin with a surprising fact, conflict or moment that establishes the subject. Explain the payoff early, then give the audience a question whose answer lies later in the video.
Pair words with pictures
In a faceless video, the opening image must support the narration. Specify the intended first line and visual direction in the brief so they tell the same story.
Match the hook to the format
Ranked videos can build toward the strongest entry. Biographies can begin with a defining event before returning to earlier history. Review the opening yourself rather than accepting the first generated draft.